Cadbury: Worldwide Hide

Cadbury, a chocolate brand, invited people in the UK to hide virtual Easter eggs for each other to find.

Campaign details

Brand / Campaign: Cadbury EasterCampaign timing: 10th Feb – 4th April 2021Media used: AV, Dig Video, Display, Social, PPC, OOHMedia spend: £2.3MThird parties involved: VCCP Creative, Elvis, Golin, Google

Executive summary

With the ritual of Easter Egg hunts only mattering to a core audience of young families and in the midst of a global pandemic that threatened to ruin Easter (again), Cadbury had a responsibility as category leader to spread the magic of Easter to everyone in the UK. Cadbury Worldwide Hide allowed consumers to hide an egg for...

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