Cadbury: Worldwide Hide

Cadbury, a chocolate brand, invited people in the UK to hide virtual Easter eggs for each other to find.

Campaign details

Agency: VCCP CXClient: CadburyCampaign Name: Cadbury Worldwide Hide

Easter should be a time for care-free connection.

But it's gradually lost meaning, with young people disengaged, parents too busy and Covid-19 running riot.

The brief was to...