Cadbury Wispa Gold: The Gold Standard in Customer Engagement

Lloyd Scott

Cadbury, a chocolate brand, launched a campaign in the UK to reverse declining short-term sales, help long-term growth, recruit a younger audience, and increase penetration by 2%.

Campaign details

Brand: Cadbury's WispaBrand owner: Mondelez InternationalEntrant company: Mondelez InternationalIdea creation: VCCP LondonMarket: EuropeSector: FoodMedia channels:Word of mouth, Influencers, KOLs, Newspapers, Livestreaming, Content marketing...

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