Cadbury: There’s a glass & a half in everyone

Cadbury Dairy Milk (CDM), the chocolate brand, championed its historical spirit of generosity through a new brand platform to grow market share and sales in the UK.

Selected creative: Cadbury – There’s a glass & a half in everyone

Read the full campaign case study

Credits

Agency: VCCP LondonAccount Director: Gen HoleAccount Manager: Florence WongAssociate Creative Director: Peter Reid / Rob EllisBusiness Director: Matt SmithCreative Director: Chris Birch / Jonathan ParkerCreative Producer: Lea BertrandDesigner: August CampbellExecutive Creative Director: Darren BailesHead of Art: Ali AugurManaging Director: David BoscawenPlanning Director: Sophie KerbegianSenior Account Director:Hayley Gilson...

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