Cadbury: Thank You

Chocolate brand, Cadbury Dairy Milk, broke through the clutter of COVID-19 thank you campaigns to counter the category downturn in India.

Campaign details

Brand: CadburyBrand owner: Mondelez InternationalEntrant company: Wavemaker MumbaiMarket: IndiaSector: ConfectioneryMedia channels: Mobile & apps, Newspapers, Packaging & design, TelevisionBudget: 1 - 3 million

Executive summary

Cadbury...