Cadbury: Stop weeping on the sofa, start gifting with a poster

Cadbury, a chocolate brand, launched The Cadbury Secret Santa Postal Service on over 280 posters in the UK to build brand equity and grow seasonal sales.

Summary & Introduction

Christmas 2022.

Cadbury was facing an increasingly tough legislative (HFSS) and economic climate.

But rather than respond with caution or convention, the brand's ambition was to grow seasonal sales and build brand equity. To then...

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