Cadbury: SRK - My Ad
Bhakti Malik, Ganapathy Balagopalan
Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India's biggest superstar, Shah Rukh Khan, the ambassador for small, local stores.
Campaign details
Brand: Cadbury Celebrations Brand owner: Mondelēz International Entrant company: OgilvyIdea creation: Ogilvy Mumbai Market: India Sector: Confectionery Media channels: Point-of-purchase, In-store, Websites & microsites, Outdoor, Out-of-home Budget:...
