Cadbury: SRK - My Ad

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India's biggest superstar, Shah Rukh Khan, the ambassador for small, local stores.

Campaign details

Brand: Cadbury Celebrations Brand owner: Mondelēz International Entrant company: OgilvyIdea creation: Ogilvy Mumbai Market: India Sector: Confectionery Media channels: Point-of-purchase, In-store, Websites & microsites, Outdoor, Out-of-home Budget: 500k - 1 million

Executive summary

Cadbury created the chocolate category in India through decades of effort ensuring chocolate went from an alien treat to a widely desired indulgence.

Cadbury Celebrations is its gifting brand, which exists to make the most of sweet gifting demand, especially on festive occasions like Rakhi and Diwali....

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