Cadbury Silk: Silk secret messages

Cadbury increased sales, market share, and impressions in India by appealing to Gen Z with an AR experience built into ads.

Campaign details

Brand: Cadbury SilkAgency: Wavemaker IndiaRegion: APAC

Campaign video

Strategy

Objective

Silk has been a premium, indulgent experience for Chocolate lovers, which has enabled the brand to become a symbol of their love & expression. This...

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