Cadbury: #ShopForShopless

Cadbury Celebrations, a confectionary brand, launched a new platform, ShopsForShopless, that gave hawkers in India a permanent virtual store to truly stand apart from other brands.

Campaign videos: Cadbury – #ShopForShopless

Selected creative: Cadbury – #ShopForShopless

Credits

Media Agency: Wavemaker MumbaiAssociate Business Director - Digital: Punit ThakkerAssociate Director - Integrated Marketing: Aniket GhanwatkarAssociate Director - Non Biddable: Rupesh ShahBusiness Manager - Digital: Shreya BhaveChief Client Officer & West Head: Shekhar BanerjeeClient Partner Strategy & Insights: Nikhita AroraClient Partner: Harshavardhan DesireddyDelivery Leader Digital Operations: Apeksha DhuriDirector of Innovation - IMC: Chintan ThakkerGeneral Manager: Naina ShewakramaniGroup Head Strategy: Diganta DeyHead Data and Digital Transformation:...

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