Cadbury: Shah Rukh Khan-My-Ad

Cadbury, a confectionery brand, appointed movie star Shah Rukh Khan to be its brand ambassador to encourage millions of Indians to shop at small local stores and grow mental availability by engaging consumers meaningfully.

Campaign details

Title: Shah Rukh Khan-My-AdBrand: MondelezProduct: Cadbury CelebrationsIdea: OgilvyCountry: India

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessINDIANon-specificAdults (26-55)MiddleUnder 5 million USD

Objectives

Cadbury Celebrations is a specially curated assortment of chocolates for gifting, making it distinct from other Cadbury chocolates that are usually bought on impulse. So, the growth of Celebrations depends on seasonal demand during festivals like Diwali, where gifting is a ritual.

However, in the Covid-darkened Diwali of 2021, people did not want to celebrate, so...

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