Cadbury: Shah Rukh Khan-My-Ad

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India's biggest superstar, Shah Rukh Khan, the ambassador for small, local stores.

Campaign video: Cadbury – Shah Rukh Khan-My-Ad

Read the full campaign case study

Selected creative: Cadbury – Shah Rukh Khan-My-Ad

Credits

Creative agency: Ogilvy MumbaiArt Director: Sagar JadhavAssociate President & Integrated Brand Team Lead: Prakash NairChief Creative Officer: Harshad Rajadhyaksha / Kainaz Karmakar / Sukesh NayakClient Services Director: Parshuram MendekarCopywriter: Hemant Sharma / Neville Shah / Sagar Jadhav / Sukesh NayakCreative Director: Sagar JadhavExecutive Creative Director: Neville ShahGroup Account Manager: Smita SodhiaGroup Creative Director: Hemant SharmaHead of Strategic Planning:Ganapathy...

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