Cadbury Schweppes Americas Beverages: Go For Zero campaign

Royal Crown Company, which introduced Diet Rite in 1958, prided itself on being a pioneer of the soft-drink industry.

Cadbury Schweppes Americas Beverages: Go For Zero campaign

Kevin Teague

OVERVIEW

Royal Crown Company, which introduced Diet Rite in 1958, prided itself on being a pioneer of the soft-drink industry. Not only was Diet Rite the world's first diet carbonated...