Cadbury Perk: Perk disclaimers

Cadbury increased sales of its product Cadbury Perk in India by parodying social media trends and ‘cancel culture’ while advertising its product.

Campaign details

Brand: Cadbury PerkAgency: Wavemaker IndiaRegion: APAC

Campaign video

Strategy

Objective

Cadbury Perk has successfully operated in the 'fun & light' zone & it's positioning of being a light bite has helped the business grow over the...

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