Cadbury: Not Just a Cadbury Ad 2.0

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India’s biggest superstar Shah Rukh Khan the ambassador for small, local stores.

Campaign video: Cadbury – Not Just a Cadbury Ad 2.0

Read the full campaign case study

Selected creative: Cadbury – Not Just a Cadbury Ad 2.0

Credits

Agency: Ogilvy Mumbai / Wavemaker MumbaiBusiness Group Head: Jiten Tahiliani / Monika SolankiClient Lead:Adhir...

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