Cadbury: Giving the people their chocolate back

Confectioner Cadbury grew sales of its core Dairy Milk bar in the UK through a multiplatform campaign that reinvented its brand purpose based on the Quaker principles of its founder.

Campaign details

Brand: Cadbury Brand owner: Mondelez International Entrant company: VCCP, London Market: United Kingdom Sector: Confectionary Media channels:Events & experiential, Outdoor,out-of-home, Packaging & design, Print - general, unspecified, P 1 - 3 million

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