Cadbury Digestives – Oh happy day: how advertising helped biscuit buyers discover a new name in chocolate digestives
Amanda Feve, Karl Weaver and David Hartley
Cadbury is one of Britain's best-known chocolate brands. In 2007, Burton's Foods was looking to build its biscuit business, and decided to invest in advertising for Cadbury Milk Chocolate Digestives for the first time, having seen the brand register slow but steady growth since it was launched in 2004.
| Agency: BBH | Authors: Amanda Feve, Karl Weaver and David Hartley |
Cadbury Digestives – Oh happy day: how advertising helped biscuit buyers discover a new name in chocolate digestives
INTRODUCTION
If someone asked you to name a brand of digestive biscuits, there's...
