Cadbury Dairy Milk Silk: Hidden message mixed tapes

Cadbury Dairy Milk Silk, a chocolate brand, increased valentines purchases with the campaign ‘Hidden Message Mixtapes’ on Spotify.

The communication goal

While various other product categories beyond chocolates were competing for the same mind-space; Cadbury Dairy Milk Silk was thinking of an innovative way to retain the identity they built on romance and love. Achieving strong association...

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