Cadbury Dairy Milk: #GoodLuckGirls

Cadbury Dairy Milk, a chocolate product company, generated reach, impressions and engagement in India by recreating a classic advert to celebrate women in sports.

Campaign details

Brand: Cadbury Dairy MilkAgency: Wavemaker IndiaRegion: APAC

Strategy

Objective

India has a strong culture of traditional sweets, which are typically consumed to mark special occasions in ones' lives – new beginnings, payday, etc.. Through...

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