Cadbury Dairy Milk – Is chocolate a 'feeling'? Or a 'thought'?
Principal Authors: Ganapathy Balagopalan; Kawal Shoor – Ogilvy & Mather Advertising India
Contributing Authors: Mallikarjuna Das C.R – Madison Media Infinity; Madhukar Sabnavis and Nirav Parekh – Ogilvy & Mather Advertising India
Is chocolate a "feeling"? Or a ‘thought’?
This Cadbury Dairy Milk paper from India will demonstrate…
…the meaning of a chocolate can be different in different cultures
…the nature of journey a foreign brand needs to undertake to be a mass success in fundamentally different cultures also needs to be radically different.
…that advertising works slightly...