Cadbury Confectionery Ltd - Nut Break Squirrel

In the late 1990s Cadbury didn’t have a chocolate and peanut product in New Zealand. However, it recognised that there was potential in the market as the leading product, Whittaker’s Peanut Slab, was looking dated and appealed to an older audience.

Nut Break 'Squirrel'

Agency: DDB Advertiser: Cadbury Confectionery Ltd Awards: New Product or Service Introduction (Silver)

Marketing Challenge

Cadbury Confectionery Ltd is the overall market leader for chocolate confectionery in New Zealand. (65.4% Value Share...