Nut Break 'Squirrel'
Agency: DDB Advertiser: Cadbury Confectionery Ltd Awards: New Product or Service Introduction (Silver)
Marketing Challenge
Cadbury Confectionery Ltd is the overall market leader for chocolate confectionery in
Cadbury Confectionery Ltd - Nut Break Squirrel
In the late 1990s Cadbury didn’t have a chocolate and peanut product in New Zealand. However, it recognised that there was potential in the market as the leading product, Whittaker’s Peanut Slab, was looking dated and appealed to an older audience.
