Cadbury Celebrations: Shah Rukh Khan My Ad

Cadbury increased sales, impressions, and engagement for their Celebrations product in India by reminding customers to think of small business owners during Diwali.

Campaign details

Brand: Cadbury CelebrationsAgency: Wavemaker IndiaRegion: APAC

Strategy

Objective

India is one of the world's fastest growing confectionery markets with a huge sweet consuming population. Traditional sweets (mithai) are known to hold a huge...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today