Cadbury Celebrations: Not just a Cadbury ad

Cadbury, a chocolate brand, launched a campaign in India to increase sales of Cadbury's Celebrations during Diwali.

Campaign details

Brand: Cadbury CelebrationsLead Agency: Wavemaker IndiaRegion: APAC

Strategy

Objective

In the traumatic year of Covid, unlike other food categories, chocolate was considered a 'non-essential'.

Sales nosedived during the Q2 lockdown-the business...