Cadbury Celebrations: Not just a Cadbury Ad

Confectionery brand Cadbury Celebrations grew engagement and sales among millennial families in India during Diwali, with an interactive, geo-targeted campaign seeded on dark social that encouraged them to shop at small local stores.

Campaign details

Brand: Cadbury CelebrationsBrand owner: Mondelez India Pvt. Ltd.Lead agencies: Wavemaker India, Ogilvy IndiaContributing agencies: Google India, Facebook India, DeltaXMarket: IndiaSector: ConfectioneryMedia channels:Mobile & apps, Online...