Cadbury Celebrations: Not just a Cadbury ad

Confectionery brand Cadbury Celebrations grew engagement and sales among millennial families in India during Diwali, with an interactive YouTube video and microsite that encouraged them to shop at small local stores.

Campaign details

Brand: Cadbury CelebrationsBrand owner: Mondelez Foods India Pvt. Ltd.Agencies: Ogilvy India, Wavemaker IndiaMarket: IndiaSector: ConfectioneryMedia channels: Online video, Social media, Websites & micrositesBudget: 500k - 1 million

Executive...