Campaign details
Brand: Cadbury CelebrationsBrand owner: Mondelēz InternationalEntrant company: Ogilvy & Mather MumbaiIdea creation: Ogilvy & Mather MumbaiMarket: IndiaSector: ConfectioneryMedia channels: Online display, Online video, Point-of-purchase, In-store, Social media, Video on demand, Websites & micrositesBudget: 5 - 10 millionCampaign videos
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....