Cadbury Celebrations / Cadbury Dairy Milk: #TechForGood

Cadbury Celebrations and Cadbury Dairy Milk, chocolate brands, sought to promote gender equality, provoke action against cyberbullying and reintroduce NotJustACadburyAd featuring Shahrukh Khan, to encourage festive purchases from local stores in India.

The communication goal

Cadbury Chocolate has been the first taste of chocolates for billions of Indians, a market with a sweet-tooth populace. As the leader in the growing confectionery category, we have imbibed and evoked the values of generosity. Over...

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