Cadbury Caramilk: Who knew loudmouth Australians could sell so much chocolate? We did

Cadbury, a confectionery brand, launched a campaign in the UK for a new chocolate bar, Caramilk, to increase sales and penetration, and achieve category-leading growth.

Executive Summary

Other than great sporting rivalry, Australia isn't known for giving the UK too much in the way of real value. I mean like real value.

When you really think about it, we could probably do without budgie smugglers, couldn't we? But then came...

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