Overview
Elderly loneliness is a terrible problem in the UK. Unfortunately, the sadness of the issue helps it persist - with people often shying away from engaging with older people for fear of a depressing experience So we changed the conversation to a more positive one, focused on the potential stories you could discover if you were to start a conversation. To dramatize our message, we gave world famous centenarian, Captain Sir Tom Moore, a new mission - become the UK's oldest podcast host. In his podcast series, The Originals', he connected with a range of elderly people suffering from...