Cadbury 5Star: 5 Stars everywhere

Chocolate bar Cadbury 5Star created a campaign to launch a new logo, and drive sales, visibility and positive social media sentiment in India.

Campaign details

Brand: SilverAgency: WavemakerRegion: APAC



The strategic objective was to increase brand awareness and engagement during the festive season while breaking through the clutter without a digital media budget. Key performance areas measured were sales growth, social sentiment, organic impressions, interactions, and earned PR value. The global objective was to amplify the Cadbury 5Star logo's visibility across various platforms, while country-by-country objectives focused on leveraging local tech partners and relevant apps to achieve maximum exposure.

Target Audience

This is the first year of the campaign. However, the strategy adapted insights from Genz...

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