Cadbury 5 Star: Nothing coin – world's first currency that can be mined by doing nothing!

Cadbury 5 star, a confectionary brand, launched a unique currency, Nothing Coin, that could be mined by doing nothing to show Gen Z that sometimes doing nothing had its own perks to leverage the crypto craze in India.

The communication goal

The carefree image of the youth is a thing of the past. They are working tirelessly towards the future and are under the constant fear of being left behind. . Being online 24X7, doing things that make them 3 of 5. Gen Z needed a...

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