Cadbury – Wispa re-launch

Cadbury was aware of an online petition for the return of its discontinued Wispa brand, but wanted to measure the full intensity of its appeal to fully understand the scale, and potential, of the demand.

Cadbury – Wispa re-launch

Market Sentinel specialises in the monitoring, analysis and measurement of online commentary to help businesses make better decisions. We use tools to measure the sentiment of public opinion, and understand how that opinion is being influenced and formed.

During the last year we were commissioned by Cadbury to track online conversations of Wispa, a Cadbury product which was discontinued in 2003.


Market Sentinel worked with Borkowski PR to provide insight into word of mouth of Cadbury's Wispa product.


Cadbury was aware of an online petition for the return...

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