Cadbury – Wispa re-launch

Cadbury was aware of an online petition for the return of its discontinued Wispa brand, but wanted to measure the full intensity of its appeal to fully understand the scale, and potential, of the demand.

Cadbury – Wispa re-launch

Market Sentinel specialises in the monitoring, analysis and measurement of online commentary to help businesses make better decisions. We use tools to measure the sentiment of public opinion, and understand how that opinion...

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