Cats know the difference
Category: FMCGAgency: Colenso BBDOAdvertiser: Whiskas
Whiskas needed some sleek brand communications to steer it back into growth mode. Its dry variant, Whiskas VitaBites, faced an onslaught of competitive launches, all backed by significant above-the-line support and aggressive price discounting.
Historically, Whiskas had received fragmented support, with no broad umbrella positioning strategy in place to drive the brand forward. Colenso BBDO's advertising campaign was charged with reversing the sales decline, while also establishing a strong position for the Whiskas brand overall.
The 'Cats Know The Difference' campaign achieved both goals...