Westpac – Grab Life

Westpac aimed to change the rules in the traditional banking arena. Based on the insight of the changing the traditional 'money speak' that typified the market, it aimed to reposition itself to reflect a new mindset - Grab Life.

Westpac – Grab Life


Consumer Services Saatchi & Saatchi NZ Westpac New Zealand Ltd Grab Life


This is a story about changing the rules in the traditional banking arena. By taking the lead to shift the industry, Westpac has succeeded in the eyes of customers and consequently reaped the rewards.

By identifying key shifts in the mindset of the New Zealand public, applying this to the banking industry and responding quickly and decisively to revamp its marketing, Westpac NZ Ltd successfully took hold of this new space with terrific business success.


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