Visa - Visa RWC Champions

By 2003, 63% of New Zealand’s population had at least one credit card. Visa’s market domination, with 69% penetration, was under threat as MasterCard and Amex invested heavily and eroded Visa’s share of voice.

Visa RWC Champions

Agency: Colenso BBDO Advertiser: Visa Awards: Integrated   (Silver)

Marketing Challenge

By the beginning of 2003, the Credit Card market in New Zealand was undeniably mature.

Of the 2.8 million people aged 18+, 63% (1.79m)...

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