Visa RWC Champions
Agency: Colenso BBDO Advertiser: Visa Awards: Integrated (Silver)
Marketing Challenge
By the beginning of 2003, the Credit Card market in New Zealand was undeniably mature.
Of the 2.8 million people aged 18+, 63% (1.79m) had at least one credit card and were tending to increase their spend. This was both as a substitute for cash and cheques, and also as increasing consumer debt.
The market was becoming increasingly competitive therefore, with the three main players fighting over :
- incremental card ...