Visa RWC Champions
Agency: Colenso BBDO Advertiser: Visa Awards: Integrated (Silver)
Marketing Challenge
By the beginning of 2003, the Credit Card market in New Zealand was undeniably mature.
Of the 2.8 million people aged 18+, 63% (1.79m)...
Visa - Visa RWC Champions
By 2003, 63% of New Zealand’s population had at least one credit card. Visa’s market domination, with 69% penetration, was under threat as MasterCard and Amex invested heavily and eroded Visa’s share of voice.
