Tui – Irresistible to men since 1889

Tui was a popular regional beer brand in New Zealand, but its owner, DB Breweries, wanted to make it nationally successful.

Tui – Irresistible to men since 1889

Category: Sustained SuccessAgency: Saatchi & Saatchi NZAdvertiser: TuiCampaign: Irresistible to men since 1889

SUMMARY

In a highly competitive market, Tui has successfully maintained its “hardcase” attitude with advertising campaigns that take a brewery staffed by gorgeous women, a handful of mates and some pallets of beer and let the high jinks begin.

Brand value and business growth has been driven by entertaining television commercials from February 2005 to June 2008. The campaign won Saatchi & Saatchi a Bronze EFFIE for Sustained Success.

MARKETING CHALLENGE

Tui was...

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