Steinlager Pure – Keep it Pure

Steinlager was New Zealand's number one premium beer brand, but with a multitude of other European brands entering the market, its position had deteriorated.

Steinlager Pure – Keep it Pure

Category: New Product or Service IntroductionAgency: Publicis MojoAdvertiser: Lion NathanCampaign: Steinlager Pure – Keep it Pure

SUMMARY

Steinlager was New Zealand's number one premium brand, but with Heineken and a multitude...

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