Launch of CoolMint & FreshBurst Listerine PocketPaks
Agency: REVO Advertiser: Pfizer (Listerine) Awards: FMCG (Silver)
Marketing Challenge
Competitive Environment
The competitive environment was saturated with numerous brands (and...
Pfizer (Listerine) - Launch of CoolMint & FreshBurst Listerine PocketPaks
Listerine PocketPaks (LPP) was a completely unknown product, unlike anything that was currently available in the market.
