Onecard mySpecials

Progressive Enterprises created highly personalised communications in a direct marketing campaign that delivered across both email and web for its retail brands in New Zealand: Foodtown, Woolworths and Countdown.

Onecard mySpecials

Category: Return on InvestmentAgency: Affinity IDClient: Progressive Enterprises


Instead of shouting discounts from letterbox catalogues to all and sundry, this campaign moved Progressive Enterprises into highly personalised communications, seamlessly delivered across both email and web.

The campaign opened up a new, extremely cost effective marketing channel – and it has delivered in triplicate with improved business efficiency, increased sales and improved customer engagement.


Planning for this campaign took place against a backdrop of increasingly tight competition and an unfolding global recession.

Despite these realities, Progressive Enterprises were seeking significant growth...

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