Scott Kelly
Agency: DDB New Zealand Advertiser: nzgirl Awards: Small Budget (Bronze)
Marketing Challenge
The idea behind nzgirl is to deliver an innovative electronic magazine with content and format that can positively influence...
nzgirl - Scott Kelly
How much can you achieve with as little as $5,000 and the increasing cost of modern day media? nzgirl wanted 20% more visitors to its website and to celebrate the strong, 'don't mess with me' attitude of New Zealand girls.
