New Zealand Transport Agency: Legend
Agency: Clemenger BBDOClient: New Zealand Transport Agency
Summary
Good people with the right intentions make dumb calls after drinking. Instead of blaming young people for making the wrong call, Clemenger BBDO's "Legend" campaign for New Zealand Transport Agency showed them a way to take action to stop a mate from driving drunk. Ghost Chips presented a story that was unexpected, fresh and funny. In a category where youth-targeted campaigns wear out in less than two years, Ghost Chips still resonates strongly three years on.
Key Learnings
The goal was simple:...