New Zealand Dairy Foods - Anchorville

The New Zealand milk market has declined since the 1980s due to health concerns, changing consumption habits and competing products.


Agency: Saatchi & Saatchi Advertiser: New Zealand Dairy Foods Awards: Best In Show; FMCG (Gold); Integrated (Bronze)

Marketing Challenge

Historically the milk category has been a fairly stable and uneventful market. It was driven by distribution...

Not a subscriber?

Schedule your live demo with our team today