Good Things Take Time
Agency: Clemenger BBDO Advertiser: Mainland Awards: Sustained Success (Gold/Grand Effie)
Marketing Challenge
In the 1980's, generic cheese advertising focused on increasing consumption through promoting big blocks. Shoppers...
Mainland - Good things take time
During the 1980s, with the cheese market in New Zealand focused on quantity, Mainland hoped to reposition itself based on emotional bonds and quality of cheese.
