MacKenzie Bread – Keep Lunch Special
Category: FMCGAgency: Publicis MojoAdvertiser: Goodman Fielder New Zealand
In the spring of 2009 Goodman Fielder rekindled New Zealanders’love of lunch breaks and MacKenzie bread. They achieved this by motivating New Zealanders to rethink their weekday lunchtime habits, and identifying that in the midst of a recession, store bought lunches were on the decline.
MacKenzie reversed a double digit decline into double digit growth, surrounded consumers and encouraged Kiwis to keep lunch special.
MacKenzie had previously established a solid position in the premium sector of the New...