Agency: Redrocks Advertising Ltd Advertiser: Kiwibank Ltd Awards: New Product or Service Introduction (Bronze)
A business case for the
launch of a new bank from New Zealand Post was presented to Government in
September 2000 and approved in February 2001. This new bank was to be part of
the
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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