Kapiti on a Stick

Kapiti, the ice cream brand, was facing stiff competition in New Zealand’s small, cluttered premium take-home market.

Kapiti on a Stick

Category: New Product or Service IntroductionAgency: Colenso BBDOAdvertiser: Fonterra Brands (Tip Top) Ltd


In 2009, the small premium take-home market was cluttered by competitors, resulting in limited sales of Kapiti Ice Cream.

In response, Tip Top launched a new product to fight in the far larger Indulgent Impulse sector: Kapiti on a Stick.

The new campaign built a unique positioning, "ice cream by design", with incredible results.


In recent years, the world of premium take-home ice cream had attracted a large number of boutique players and...

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