Handee – It’s handy

Premium paper towel brand Handee was the market leader in New Zealand, but had failed to communicate a consistent brand message at a time when its competitors were investing heavily in their brands.

Handee – It's handy

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FMCGColenso BBDOHandeeHandee – It's handy

SUMMARY

While competitors had been investing heavily in their brands over the years, Handee had not communicated a consistent brand message for a long time. The...

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