Ford Fiesta – This is now Launch 2009
Category: Consumer DurablesAgency: JWT-NZAdvertiser: Ford New Zealand
Launching a new vehicle to a declining market in the middle of a recession is a hard ask at the best of times. Add to that, the pressure of launching a vehicle that has been globally touted as the product that will “save the [Ford] empire”i and the sweat really starts pouring.
In early 2009, Ford was faced with exactly that proposition with the introduction of the new Fiesta. A redesigned, reengineered version of their somewhat tired...