Advertising Effectiveness Winner:
Export Gold
Agency: Meares Taine
'FLATMATES'
The Golden Pinnacle is awarded to the campaign considered the most effective advertising of all those entered in the biennial awards.
The brief was plain: DB Breweries...
Export Gold
D B Breweries wanted its Export Gold to become New Zealand's most popular mainstream beer. Export Gold is now considered by drinkers to be the most popular beer in the country.
