Electoral Enrolment 2002 – 2008
Category: Sustained SuccessAgency:Y&RAdvertiser: Electoral Enrolment Centre
A 4% increase over nine years may not seem like the basis of an award winning 'Sustained Success' EFFIE entry. But when you're talking about the difference between 91% and over 95% of the total 18+ population you might begin to understand the magnitude of the task.
What are we talking about? The percentage of the eligible population enrolled to vote in general elections between 1999 and 2008.
How did we do it? By...