Cuisine

For a two year period Cuisine set three marketing objectives, increase circulation, increase the subscription base an increase advertising revenue by specific targets.

 

Advertising Effectiveness Winner:

Cuisine Publications

Agency: Meares Taine

Cuisine Publications wanted a 'wow' factor in its advertising for its bi-monthly food and wine magazine 'Cuisine'. What Meares Taine served up gave a return on investment that was 'spectacular'.

In a market crowded with local and international magazines, grabbing a share of the advertising dollar to keep a magazine financially viable has proved too tough for many niche players.

But Cuisine has grown its share of both readers and ad revenue and that has coincided with the delivery of billboard ads and a complementary postcard hit on media buyers that...

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